Oct 20

Update To iGoogle

Online Marketing News No Comments »

Update To iGoogle Rolling Out

iGoogle is a free way to customise the Google home page to your own liking. Just sign in and you can add news and weather relevant to your location or even horoscopes and YouTube videos.

Google is currently rolling out an upgrade to iGoogle which may save you time in your internet marketing efforts. It is not available in all locations yet so if you can’t see the updates just hold on, they should be in your area soon.

One of the main updates is a ‘canvas’ view for a range of Google gadgets. This includes features like Gmail, Google reader and a host of news and financial information gadgets which can now be viewed in a gallery style format all from one page.

The update also features the inclusion of a left side navigation menu. You can select the gadgets you use to add to the menu and save yourself time looking around for the one you want.

Apparently early users have had some minor problems with the iGoogle updates which seems to be the standard with new software features these days. Give it another month or so and Google will no doubt have ironed out any bugs and glitches.

Oct 06

Free Adwords Keyword Wrapping Tool

Online Marketing Tools No Comments »

Wrap Your Adwords Keywords Instantly

This free Adwords keyword wrapping tool from Mike’s Marketing Tools is a real time saver. I manage a number of Adwords pay-per-click client accounts and I use this tool on a regular basis.

As you may know, there are 3 main keyword matching options which you can use for your Adwords keywords – broad, phrase and exact. It depends on the individual characteristics of a campaign, but I often start out by using all 3 matching options for each keyword to test how they perform.

Manually adding “ “ for phrase match and [ ] for exact match can take a long time if you have a large keyword list. With this tool you just paste in your list and it automatically gives you a list with broad, phrase and exact matching options.

The tool can also help you clean up a keyword list by removing duplicates, changing text to lower case, removing bid prices and taking out URLs.

Thanks for this tool Mike, you have saved me hours of tedious typing!