Wrap Your Adwords Keywords Instantly
This free Adwords keyword wrapping tool from Mike’s Marketing Tools is a real time saver. I manage a number of Adwords pay-per-click client accounts and I use this tool on a regular basis.
As you may know, there are 3 main keyword matching options which you can use for your Adwords keywords – broad, phrase and exact. It depends on the individual characteristics of a campaign, but I often start out by using all 3 matching options for each keyword to test how they perform.
Manually adding “ “ for phrase match and [ ] for exact match can take a long time if you have a large keyword list. With this tool you just paste in your list and it automatically gives you a list with broad, phrase and exact matching options.
The tool can also help you clean up a keyword list by removing duplicates, changing text to lower case, removing bid prices and taking out URLs.
Thanks for this tool Mike, you have saved me hours of tedious typing!
