Knol is a new social content type site from Google, similar in some ways to HubPages and Squidoo. It is named Knol after a unit of knowledge.
You can write a Knol, which is basically an information article, on almost any subject. You can also add links in the text pointing to external websites, including your own. This means that when people read the Knol they may visit your site to find out more on the subject.
It looks like these links, as with most other social content sites, are not going to do much to boost search engine rankings. However, the Knol itself can rank well in Google which can mean lots of referral traffic for a high search keyword phrase.
After some spot checking of a few Knols it seems that (surprisingly) Google likes Knols! Around 25% of the main keyword phrases from the Knols we checked had a top 10 ranking for that phrase on Google.
It is too early to say for sure but this could be THE social content site to use if you want to get high rankings on Google (and who doesn’t). Why not try sharing your own knowledge by writing a Knol based on the topic of your blog or website. You could be rewarded with a healthy stream of referral traffic.
